Fact Friday - How the Gold Coast got it's name!
The South Coast region was a very popular holiday destination for servicemen returning from WW2. However inflated prices for real estate & other goods & services lead to the nickname of "Gold Coast" from 1950. South Coast locals initially considered the name derogatory. However soon the "Gold Coast" simply became a convenient way to refer to the holiday strip from Southport to Coolangatta. As the tourism industry grew into the 1950s, local businesses began to adopt the term in their names & on 23 Oct 1958 the South Coast Town Council was renamed "Gold Coast Town Council". The area was proclaimed a city less than one year later. #GoldCoast #Australia #TKOPT #localy